Overview
Line of Service
Internal Firm Services
Industry/Sector
Not Applicable
Specialism
IFS – Operations
Management Level
Manager
Job Description & Summary
At PwC, our people in brand management, marketing and sales focus on collaboration to develop and execute strategic sales and marketing initiatives. These individuals focus on driving revenue growth, promoting the Firm’s services, enhancing brand visibility, and capturing new business opportunities. They utilise market research, digital marketing, creative campaigns, and effective sales strategies to engage clients, enhance the firm’s brand and market presence, and achieve organisational targets.
As a marketing generalist at PwC, you will focus on a wide range of marketing activities aimed at promoting the Firm’s products or services. You will conduct market research, develop marketing strategies, create and execute marketing campaigns, and analyse campaign performance. You will leverage a versatile skill set and knowledge in various marketing channels, holding responsibility for validating brand consistency, reaching target audiences, and driving customer engagement and loyalty.
Lead the planning and execution of marketing initiatives that support PwC’s Government and Public Services (G&PS) priorities across the Middle East region, with a base in KSA.
Collaborate with G&PS leadership and client teams to translate business goals into integrated, insight-led marketing campaigns.
Develop and deliver high-impact activities such as events, thought leadership, content marketing, sponsorships, and strategic partnerships that position PwC as a trusted advisor to public sector clients.
Ensure alignment with the firm’s brand, voice, and values while tailoring messaging and approach for relevance in the Saudi and broader regional context.
Partner with internal stakeholders and external vendors to manage logistics, creative development, media relations, and digital execution.
Support the localisation and rollout of regional and global campaigns across the G&PS portfolio.
Monitor, analyse, and report on campaign performance, stakeholder engagement, and return on investment.
Stay informed on regional public sector trends, government communications styles, and national strategies to guide campaign tone and relevance.
Act as a connector between regional marketing teams and local business leadership, ensuring coordination and visibility of initiatives.
Represent the G&PS marketing function in internal meetings and external engagements as needed.
Ideal candidates will have the following attributes
Essential
Bachelor’s degree in Marketing, Communications, Public Policy, or a related field.
6–8 years of marketing or communications experience, ideally with exposure to public sector or government-related work.
Strong understanding of the Saudi market and public sector culture, with the ability to navigate regional sensitivities.
Proven ability to lead and deliver strategic marketing campaigns across multiple channels.
Excellent verbal and written communication skills in English.
Strong project management and organisational skills.
Comfortable working in a fast-paced, matrixed environment with multiple stakeholders.
Desired
Proficiency in Arabic.
Experience in a professional services, consulting, or government advisory setting.
Familiarity with Salesforce and Salesforce Marketing Cloud.
Experience with digital marketing platforms, campaign analytics, and CRM tools.
A proactive, collaborative mindset with a passion for public sector impact.
Education (if blank, degree and/or field of study not specified)
Degrees/Field of Study required:
Degrees/Field of Study preferred:
Certifications (if blank, certifications not specified)
Required Skills
Optional Skills
Accepting Feedback, Accepting Feedback, Active Listening, Analytical Thinking, Brand Management, Brand Marketing, Business Development, Campaign Performance Analysis, Channel Marketing, Coaching and Feedback, Communication, Consumer Behavior, Content Marketing, Content Strategy, Creativity, CRM Software, Customer Insight, Developing Communication Strategies, Digital Marketing, Embracing Change, Emotional Regulation, Empathy, Entertainment Management, Inclusion, Intellectual Curiosity {+ 31 more}
Desired Languages (If blank, desired languages not specified)
Travel Requirements
Not Specified
Available for Work Visa Sponsorship?
Yes
Government Clearance Required?
No
Job Posting End Date
About PwC Middle East
At PwC, we measure success by our ability to create the value that our clients and our people are looking for. Our reputation lies in building lasting relationships with our clients and a focus on delivering value in all we do. We’re a network of firms in 158 countries with more than 236,000 people who are committed to delivering world-class capabilities and quality in assurance, tax and advisory services. Established in the region for 40 years, PwC Middle East employs over 4,200 people across 12 countries. Complementing our depth of industry expertise and breadth of skills is our sound knowledge of local business environments across the Middle East region. Our tailored solutions help our clients meet the challenges and opportunities of doing business in the Middle East market and beyond.
