Overview
Established in the region for 40 years, PwC has around 12,000 people in 12 countries across the region: Bahrain, Egypt, Iraq, Jordan, Kuwait, Lebanon, Libya, Oman, the Palestinian territories, Qatar, Saudi Arabia and the United Arab Emirates.
Our regional team operates across the Middle East bringing international experience delivered within the context of the region and its culture. We can bring the collective knowledge and experience of more than 370,000 people across the entire global PwC network in advisory, assurance and tax to help you find the value you are looking for.
As a marketing generalist at PwC, you will focus on a wide range of marketing activities aimed at promoting the Firm’s products or services. You will conduct market research, develop marketing strategies, create and execute marketing campaigns, and analyse campaign performance. You will leverage a versatile skill set and knowledge in various marketing channels, holding responsibility for validating brand consistency, reaching target audiences, and driving customer engagement and loyalty.
Lead the planning and execution of marketing initiatives that support PwC’s Government and Public Services (G&PS) priorities across the Middle East region, with a base in KSA.
Collaborate with G&PS leadership and client teams to translate business goals into integrated, insight-led marketing campaigns.
Develop and deliver high-impact activities such as events, thought leadership, content marketing, sponsorships, and strategic partnerships that position PwC as a trusted advisor to public sector clients.
Ensure alignment with the firm’s brand, voice, and values while tailoring messaging and approach for relevance in the Saudi and broader regional context.
Partner with internal stakeholders and external vendors to manage logistics, creative development, media relations, and digital execution.
Support the localisation and rollout of regional and global campaigns across the G&PS portfolio.
Monitor, analyse, and report on campaign performance, stakeholder engagement, and return on investment.
Stay informed on regional public sector trends, government communications styles, and national strategies to guide campaign tone and relevance.
Act as a connector between regional marketing teams and local business leadership, ensuring coordination and visibility of initiatives.
Represent the G&PS marketing function in internal meetings and external engagements as needed.
Ideal candidates will have the following attributes
Essential
Bachelor’s degree in Marketing, Communications, Public Policy, or a related field.
6–8 years of marketing or communications experience, ideally with exposure to public sector or government-related work.
Strong understanding of the Saudi market and public sector culture, with the ability to navigate regional sensitivities.
Proven ability to lead and deliver strategic marketing campaigns across multiple channels.
Excellent verbal and written communication skills in English.
Strong project management and organisational skills.
Comfortable working in a fast-paced, matrixed environment with multiple stakeholders.
Desired
Proficiency in Arabic.
Experience in a professional services, consulting, or government advisory setting.
Familiarity with Salesforce and Salesforce Marketing Cloud.
Experience with digital marketing platforms, campaign analytics, and CRM tools.
A proactive, collaborative mindset with a passion for public sector impact.
Other skill sets: Campaign Performance Analysis, Social Media Strategy, Brand Management, Stakeholder Communications, Empathy, Project Management, Relationship Building, Customer Insight, Optimism, Product Marketing, Embracing Change, Developing Communication Strategies, Analytical Thinking, Marketing Strategy, Self-Awareness, Social Media, Stakeholder Interview, Entertainment Management, Service Excellence, Content Marketing, Marketing Initiatives, Channel Marketing, Emotional Regulation, Business Development, Digital Marketing, Professional Courage, Product Messaging, Learning Agility, Strategic Messaging, CRM Software, Marketing Leadership, Coaching and Feedback, Teamwork, Market Research, Intellectual Curiosity, Well Being, Market Analysis, Strategic Questioning, Brand Marketing, Promotional Strategy, Inclusion, Active Listening, Accepting Feedback, Consumer Behavior, Communication, Marketing Operations, Target Marketing, Market Insight, Pricing Strategy, Marketing Campaign Development, Marketing Communications, Social Media Management, Creativity, Market Trends, Marketing Management, Content Strategy.
About PwC Middle East
At PwC, we measure success by our ability to create the value that our clients and our people are looking for. Our reputation lies in building lasting relationships with our clients and a focus on delivering value in all we do. We’re a network of firms in 158 countries with more than 236,000 people who are committed to delivering world-class capabilities and quality in assurance, tax and advisory services. Established in the region for 40 years, PwC Middle East employs over 4,200 people across 12 countries. Complementing our depth of industry expertise and breadth of skills is our sound knowledge of local business environments across the Middle East region. Our tailored solutions help our clients meet the challenges and opportunities of doing business in the Middle East market and beyond.
