Cluster Digital Marketing Senior Manager

JOB SUMMARY

The Cluster Digital Marketing Senior Manager is responsible for overseeing the digital
marketing strategy, paid media performance, and online demand generation for the cluster’s four
hotels.
The role focuses on driving measurable results through digital channels, including paid search,
paid social, display advertising, and programmatic campaigns, while supporting the growth of
direct bookings and strengthening the hotels’ digital presence.
Working closely with the Cluster Director of Marketing, Revenue Management, Sales teams, and
our Marriott DFM team , the role ensures that digital investments are optimized, campaigns are
performance-driven, and marketing initiatives align with overall commercial objectives.

Key Responsibilities

Digital Strategy & Performance Marketing

• Support the development and execution of the cluster’s digital marketing strategy.
• Drive performance marketing initiatives aimed at increasing direct bookings and brand
visibility.
• Ensure digital campaigns align with eacch hotel’s positioning, revenue goals, and
seasonal demand periods.
• Monitor market trends, digital innovations, and competitor activity.
Paid Media Management
• In collaboration with the our Marriott regional Digital Marketing team, oversee the
planning, execution, and optimization of all digital media campaigns including:
• Paid search (SEM)
• SEO
• Paid social media advertising
• Programmatic display campaigns
• Retargeting initiatives
• Ensure campaigns deliver strong ROI and meet performance targets.
• Manage digital media budgets across the cluster to maximize efficiency and performance

.
Website & Conversion Optimization

• Collaborate with regional teams to optimize hotel websites for traffic, engagement, and
conversion.
• Support initiatives aimed at improving the direct booking funnel and user experience.
• Monitor website performance, SEO initiatives, and digital content effectiveness.
Data, Analytics & Reporting
• Track and analyze campaign performance using digital analytics tools.
• Provide regular performance reports including:
• Paid media ROI
• Campaign performance
• Website traffic and conversion
• Digital channel attribution
• Translate data insights into actionable recommendations to improve campaign
effectiveness.

Collaboration with Commercial Teams

• Work closely with Revenue Management to align digital campaigns with pricing
strategies and demand periods.
• Support Sales and F&B teams with digital campaigns promoting key offerings and
experiences.
• Coordinate with brand and regional teams to ensure compliance with global digital
strategies.

Digital Communications & Marriott Hub360 platform Management

• Ensure all digital communications align with brand standards and campaign calendars.
• Own the day-to-day management of the Hub360 platform for all properties.
• Build and deploy EDMs, newsletters, and promotional campaigns.
• Create and maintain audience segments based on guest behavior, markets, Bonvoy status,
and travel preferences.
• Develop automated guest journeys, including:
• Pre-arrival communications
• In-stay messaging
• Post-stay follow-up
• Re-engagement campaigns
• Birthday and anniversary campaigns
• Manage campaign scheduling and QA before deployment.
• Analyze campaign KPIs including:
• Open rate
• Click-through rate
• Conversion
• Revenue attribution
• Database growth
• Ensure CRM database quality and compliance with privacy regulations.
• Work closely with Revenue Management to maximize direct bookings through targeted
campaigns.
• Coordinate with Loyalty and Marriott Digital teams on Bonvoy member campaigns.
• Support A/B testing to continuously improve campaign performance.

Reporting & Analytics
• Produce dashboards covering:
 Website traffic and conversions
• CRM performance
• Email marketing results
• Paid media performance
• Booking trends
•  Audience growth
• Provide recommendations to improve guest acquisition, engagement, and direct revenue.

Qualifications & Experience

• Bachelor’s degree in Marketing, Digital Marketing, Business, or related field.
• 7–8 years of experience in digital marketing or performance marketing.
• Experience managing paid media campaigns including Google Ads, social media
advertising, and programmatic platforms.
• Hospitality, travel, or luxury brand experience preferred.
• Strong analytical skills with experience using digital analytics tools.
Key Competencies
• Strong expertise in performance marketing and digital media strategy
• Analytical mindset with data-driven decision-making
• Budget management and ROI optimization
• Strategic thinking with strong execution capabilities
• Strong collaboration with commercial and revenue teams
Key Performance Indicators (KPIs)
• Growth in direct website revenue ( Marriott.com & Hotel’s websites )
• Paid media ROI and campaign efficiency
• Website traffic and conversion rate
• Digital campaign performance and engagement
• Cost per acquisition (CPA) optimization
• Share of voice across digital channels